The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the s, was one of the first and most successful practioners of the art of public relations.
In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
The first biography of Bache Hamilton Brown, the man responsible for bringing spin fishing to the United States. In this report, I will explain what is spin-doctoring, how it is used in a political campaign, provide examples and review the literature to present an up-to-date review and assessment of its significance and use. In addition, I will analyze the use of spin-doctoring during the two-terms presidency of George W. Bush in the period from to Although all politicians have used spin-doctoring to present to the public the best angle for them about the current events, the Bush presidency probably excelled in the use of this technique when it had to confront some of the mistakes of his own administration and how to present those mistakes to the American public.
We're all familiar with the warning, "Don't believe everything you see or hear. Spin -- intentional manipulation of the truth -- is everywhere. It's in the White House, in the courtrooms, in headlines and advertising slogans.
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the s, was one of the first and most successful practioners of the art of public relations. Bernays, who, beginning in the s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. One night in October when he was ten years old, Tyler Dupree stood in his back yard and watched the stars go out.
They all flared into brilliance at once, then disappeared, replaced by a flat, empty black barrier. It would shape their lives. The effect is worldwide. The sun is now a featureless disk--a heat source, rather than an astronomical object. The moon is gone, but tides remain. Not only have the world's artificial satellites fallen out of orbit, their recovered remains are pitted and aged, as though they'd been in space far longer than their known lifespans.
As Tyler, Jason, and Diane grow up, space probe reveals a bizarre truth: The barrier is artificial, generated by huge alien artifacts. Time is passing faster outside the barrier than inside--more than a hundred million years per day on Earth. At this rate, the death throes of the sun are only about forty years in our future. Jason, now a promising young scientist, devotes his life to working against this slow-moving apocalypse.
Diane throws herself into hedonism, marrying a sinister cult leader who's forged a new religion out of the fears of the masses.
Earth sends terraforming machines to Mars to let the onrush of time do its work, turning the planet green. Next they send humans Then Earth's probes reveal that an identical barrier has appeared around Mars. Jason, desperate, seeds near space with self-replicating machines that will scatter copies of themselves outward from the sun--and report back on what they find. Life on Earth is about to get much, much stranger.
All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades.
With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.
Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest. Disguising herself as a boy to compete for the position of imperial tailor, Maia must somehow complete the impossible task of sewing three magic gowns for the emperor's bride-to-be from the sun's laughter, the moon's tears, and the blood of stars.
Now, in Axis, Spin's direct sequel, Wilson takes us to the "world next door"—the planet engineered by the mysterious Hypotheticals to support human life, and connected to Earth by way of the Arch that towers hundreds of miles over the Indian Ocean. Bernays through the Public relations Public relations PR is the practice of managing the flow of information between an..
Edward L. Bernays Grand Distraction Edward Bernays has long been crowned the father of spin. Going to war -- -- ch. Uncle Sigi -- -- ch. Cambridge years -- -- ch. One last ride -- -- ch. Question of paternity. Bernays and the birth of public relations. Classifications Dewey Decimal Class T94 External Links Contributor biographical information Publisher description.
The Physical Object Pagination xi, p. Community Reviews 0 Feedback?
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